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Potentially, if you already have an offer worth presenting properly and you're committed to scaling the business. This isn't a marketing tactic I'd recommend learning simply because everybody else seems to be doing webinars.
Price: £197
What the training covers
The course takes you through the main pieces involved in planning and running a sales webinar: deciding what the webinar should be about, structuring the presentation, live versus automated delivery, attracting registrations, keeping people engaged, building trust and credibility, transitioning into the offer and using the necessary technology.
What it gets right
A webinar needs a commercial purpose
A successful webinar is more than a long presentation. The teaching needs to lead naturally towards a relevant offer. That makes the choice of topic, audience and product important before you start creating slides.
Attendance matters
There is little value in producing an excellent webinar if nobody registers or turns up. The training therefore treats promotion and registration as part of the process rather than assuming an audience magically appears.
Presentation is a skill
This is one of the most important realities of webinar marketing. Keeping people engaged, communicating expertise, maintaining energy and making a comfortable transition into an offer take practice. Your first webinar is unlikely to be your best webinar.
You don't need an elaborate studio to begin
The training's practical approach to equipment is sensible: learn the process and presentation skill before assuming you need an expensive technical setup.
When is a webinar worth the effort?
This is where I'd make a distinction between what I can see working and what I would personally do.
I've recently attended several webinars in the Make Money Online market, particularly around AI products, where the eventual offer was around $349. So webinars clearly aren't restricted to four-figure products.
Personally, though, I don't think I'd create one for a product selling for less than about $1,000.
That's not because a $349 webinar can't work. I've seen enough recently to know that businesses are using the model at that level. It's because creating a good webinar involves considerably more than putting together a sales page. You have to develop the presentation, create the slides, attract registrations, practise the delivery, hold people's attention, transition into the offer and ideally follow up afterwards.
For me, I'd want enough value in each sale to justify learning and maintaining that process.
Where webinars become particularly interesting
I think they make most sense for somebody committed to scaling a serious business. You're no longer relying on a prospect reading a sales page and making a relatively expensive decision alone. You can spend meaningful time educating them, demonstrating expertise, explaining why your solution exists and dealing with many of the concerns they may have before presenting the offer.
I can see why so many successful entrepreneurs use them.
The learning curve shouldn't be glossed over
There are really two skills involved. First you need to build the webinar: idea, title, registration process, presentation, slides, offer and follow-up. Then you need to learn to deliver it. For many people, the second part will be harder.
Speaking naturally, maintaining energy, avoiding simply reading slides, holding attention and moving into a sales offer without sounding awkward all improve with practice. That learning curve is not a weakness of the course; it is inherent in the method.
AI update for 2026
AI can now remove a significant amount of the preparation burden. It can help develop webinar angles and titles, structure the presentation, draft slide content and speaker notes, identify likely objections, write registration-page copy, create reminder and follow-up emails, and repurpose a completed webinar into articles, social posts and shorter content.
But AI doesn't remove the hardest part: you still have to present it. Credibility, personality, expertise, confidence and audience connection still come from the presenter. AI should make preparation easier, not turn the webinar into generic machine-written content.
Who it suits
- Business owners with a proven or credible offer where the economics justify spending meaningful time converting a customer
- People selling higher-value training, services, consulting, coaching or software
- Marketers who already have, or can build, a reliable source of webinar registrations
- People committed to scaling a business and willing to practise presentation skills
Who should probably skip it for now
- Someone still searching for their first side-hustle idea
- Anyone without a defined offer or a way to attract prospective customers
- People selling very inexpensive products where the work involved may be disproportionate to each sale
- Anyone looking for a completely passive marketing method that requires little preparation or practice
4.5 out of 5. A strong, practical method for the right stage of business. I wouldn't create a webinar simply because webinars are fashionable, and personally I'd want an offer around $1,000 or more before taking on the work involved. But I've recently seen $349 AI/MMO offers presented this way, so the economics clearly can work below my own threshold.
The real question is whether the value of the customer and your plans for scaling justify learning the skill. If they do, I think webinar presentation is a capability worth developing.