The training link on this page is an affiliate link. If you buy through it, I may receive a commission at no extra cost to you.
Price: £197
My view: Google Ads are powerful, but this is one form of advertising where proper training — and ideally access to a mentor — can save expensive mistakes.
What the course covers
The training starts with the Google Ads foundations and terminology before moving into practical campaign setup. It covers CPC, CTR, Quality Score, Ad Rank, conversions, CPA and impressions, together with search, display, shopping, video, app and local advertising.
There are practical examples of search intent and ad congruency, competitor research, remarketing, campaign goals, bidding, location and language settings, keywords, headlines, descriptions, budgets and monitoring.
Where the course becomes particularly useful
The strongest section for me is the emphasis on keyword research and continual testing. Google Keyword Planner is demonstrated, including long-tail terms, negative keywords and competitor websites. The training also stresses relevance between the search, advert and landing page rather than simply chasing clicks.
It also introduces using AI to generate advertising copy. The exact interfaces and AI tools will inevitably continue to change, so I would concentrate on the underlying principles rather than memorising where every button happens to be today.
I would not attempt Google Ads without training
Google Ads are unquestionably powerful, but they can become expensive very quickly, particularly in a competitive niche. I think you need to understand not only how to set up an advert, but what your business numbers are telling you once the traffic starts arriving.
I have used this type of advertising myself. I promoted a dog-training course successfully using Bing Ads, now Microsoft Ads. I later tried Google Ads with the same dog-training course because I wanted to scale the campaign. I couldn't make the Google campaign profitable.
That experience is one reason I would recommend proper training before spending meaningful money on Google Ads and, if at all possible, having access to somebody experienced who can act as a mentor when the numbers don't behave as expected.
Know your numbers before you scale
Clicks are not the objective. You need to understand conversion rates, cost per acquisition, the value of a customer, what you can afford to pay for traffic and where the process is failing. A campaign can generate plenty of traffic while quietly losing money.
Competitive markets amplify that problem. The more advertisers competing for valuable searches, the more disciplined you need to be about keywords, bids, landing-page performance and your overall economics.
A point I would treat cautiously
The transcript contains examples of very low projected click costs and promotional Google ad credits. Those figures and offers are time-sensitive and should not be treated as a promise of what a new advertiser will receive today. Check the current Google Ads interface and current terms before making spending decisions.
Who this course suits
- Business owners who already understand what they sell and who they sell it to
- People who want to learn search advertising rather than simply boost posts
- Advertisers prepared to monitor conversion and acquisition numbers
- People willing to test carefully rather than assume the first campaign will work
Who should hold off
- Anyone who has not yet established a clear offer or landing page
- Someone uncomfortable monitoring advertising spend and conversion data
- Anyone looking for a set-it-and-forget-it source of traffic
- People planning to enter an expensive niche without knowing what a customer is worth to them
4.5 out of 5. A useful foundation and practical walkthrough for a genuinely powerful advertising platform. My main qualification is also the reason I think training matters: Google Ads can punish guesswork financially. Learn the system, understand your statistics and test with discipline.