The training link on this page is an affiliate link. If you buy through it, I may receive a commission at no extra cost to you.
Yes, if you already have an offer and are ready to learn paid customer acquisition properly.
Price: £197
What the training covers
- Campaign, ad set and ad structure
- Cold versus warm audiences
- Four cold-ad frameworks
- Warm retargeting frameworks built around objection handling
- Targeting foundations
- Business Manager and ad account setup
- Meta Pixel and conversion tracking
- Custom audiences and lookalike audiences
- Testing ads and turning off losing variations
What it gets right
Cold and warm traffic are different jobs
The course treats retargeting as objection handling rather than simply showing the same advert again.
Testing beats guessing
The “one angle, one audience, one country” principle gives you a disciplined way to isolate what works.
Your own data becomes more valuable
The progression from interest targeting into website visitors, engagement, customer data, custom audiences and lookalikes is strategically useful even when Meta changes the exact controls.
The biggest weakness: Meta keeps moving everything
Parts of the Business Manager, Pixel, conversion and audience walkthroughs reflect an older interface. I would treat those sections as a guide to what you're trying to set up, rather than expecting every menu and label to match today.
Paid ads are how I build my audiences
I now build my audiences almost entirely through Facebook advertising.
I've tried organic audience building and found it very slow. I've also tried solo ads and couldn't make them work for me. Earlier in my affiliate marketing journey, I used Bing, now Microsoft Ads, successfully.
Facebook isn't cheap, but I've found it consistent
My approach is simple: once I find an advert that works, I tend to leave it running for a long time rather than constantly interfering with it.
The irony of not launching ads all the time
If you aren't creating new campaigns every week, Meta's constant “improvements” can be frustrating. When you return, a button has moved, a name has changed or the setup looks different. That's exactly why the strategy in this course matters more than memorising the interface.
Should most online businesses consider paid ads?
I think they should at least seriously consider them. Free traffic is attractive, but “free” doesn't mean quick. Paid advertising lets you put an offer in front of a defined audience consistently and measure what happens.
The one time I tried Google Ads in the Make Money Online niche, I found it hugely expensive.
One important caution
Facebook ads will not rescue an offer that people do not want. Ideally, you already have something to sell, know roughly who it is for and have somewhere sensible to send the traffic.
AI update for 2026
AI can help with ad angles, hooks, copy variations, video scripts, objection-handling ideas and campaign analysis. It doesn't remove the need to understand your numbers, test properly or recognise when the offer or landing page is the real problem.
Who it suits
- Online business owners who already have an offer and funnel
- People ready to spend money to acquire customers
- Affiliate marketers, coaches, consultants and digital-product sellers
- Anyone who wants to understand the logic behind Meta ads rather than blindly copying settings
Who should skip it for now
- Someone who hasn't yet decided what they are selling
- Anyone expecting Facebook ads to rescue a weak offer
- People wanting a perfectly current screen-by-screen Meta manual
4.5 out of 5. The interface has dated, but the core strategy around cold traffic, warm retargeting, testing and audience building remains valuable.