Can you turn something you already know into a digital product people will pay for?
I think you can. But there is far too much advice online that makes the process sound either ridiculously easy or unnecessarily complicated.
Creating a digital product has never been technically easier. AI can help with ideas, outlines and first drafts, while modern platforms can host and deliver products without you needing to be particularly technical. But you still need a useful idea, the right audience and something that genuinely helps people solve a problem or achieve a result.
A quick explanation before I review it
This is different from most of the training I feature in the AI Library. I have licensed this programme from Stas Prokofiev, which means I can offer it as part of Online Skills Academy rather than simply recommending somebody else's course as an affiliate.
Stas originally sold the training for £997 and currently sells his own version for £497. I've taken the licensed training and created an enhanced Online Skills Academy edition, adding supporting articles, transcripts and complementary material to the original video lessons.
For the next 7 days, through 21 September 2026, I'm making my enhanced edition available for £47.
I'm not suggesting that adding extra material magically turns a £47 purchase into a guaranteed £997 of value. The £997 was the original selling price of Stas's programme. I mention it to give context about the training I've licensed and why I thought it was worth developing further.
What does the training cover?
The programme takes you through identifying, creating and delivering digital products. It covers different product types, using AI for course and product ideas, guides and ebooks, AI-powered course creation, choosing a market, developing an offer, positioning, naming, delivery, recording and hosting.
It is a broad introduction to the digital-product business model rather than training built around one particular product format.
The part I agree with most
Start with what you already know.
I think this is particularly important for people in their 50s, 60s and beyond. You may already have decades of useful knowledge from your career, hobbies, interests, problems you've solved or things other people regularly ask you about.
That does not automatically mean somebody will pay for it. But it gives you a more sensible starting point than randomly choosing a supposedly profitable niche because somebody online says it is hot.
A better first question is: “What do I already know that could be useful to somebody else?” Then investigate whether there is an audience for it.
Where AI now makes this easier
You can describe your experience to an AI tool and ask it to identify problems you may be qualified to help solve. You can then explore potential audiences, digital-product formats, course ideas, ebook topics and services.
That does not prove there is a market. AI suggestions are ideas to investigate, not evidence that people are waiting with their credit cards. But AI can dramatically speed up the thinking process.
Why I've added supporting material
Some of the original training was recorded when the online landscape looked different. Platforms change, prices change and AI tools move particularly quickly.
Rather than simply putting my name on the licensed training, I've added material where I think it genuinely helps. The enhanced edition includes the original video training alongside transcripts, supporting articles and complementary resources.
The objective isn't to make the course look bigger. More content doesn't automatically mean more value. I've tried to add something where an update, explanation or additional perspective makes the original lesson more useful.
What I would treat with some caution
There are parts of the original training where I would temper the enthusiasm around profit margins, scalability and the opportunity presented by digital products.
The underlying advantages are real, but every sale is not pure profit. You may have advertising costs, software, payment-processing fees, refunds, affiliate commissions, support costs and the cost of attracting customers.
Nor does creating a digital product mean it will sell forever without further work. Products need marketing, some need updating, and some ideas simply won't find an audience.
Some technology will inevitably date
Any course covering online platforms and AI tools starts ageing almost as soon as it is recorded. Treat the training as teaching you the process, rather than requiring you to use exactly the same software shown on screen. Always check a provider's current website before making a purchasing decision.
You don't need to be an “expert”
People often underestimate what they know because it feels ordinary to them. Something you've done for 20 years may not feel remarkable to you, but somebody two years behind you may see it very differently.
You do not need to know everything about a subject. You need enough genuine knowledge or experience to help a particular person solve a particular problem. Don't pretend to have qualifications you don't have, manufacture results or teach something you don't properly understand. But equally, don't assume only internationally recognised experts are allowed to teach.
What I particularly like about the delivery approach
When people create their first course, they often try to demonstrate value by putting everything they know into it. The customer then never gets beyond Module 3.
I prefer the opposite approach. Start with the customer's current position, define the result you're helping them achieve, then identify the three to five major milestones between the two. Your job isn't to impress customers with how much you know. It's to help them make progress.
Who I think this is for
The programme is particularly suitable if you've been thinking about creating a digital product but don't know where to begin, or if you have years of professional or personal experience and suspect some of it could be packaged into training, a guide, a course or another digital format.
You don't need to be highly technical. An ebook, short practical guide, collection of templates or a small video course solving one specific problem can all be digital products.
Who it is not for
I wouldn't recommend buying this if you're looking for a guaranteed way to make money online. There isn't one. I also wouldn't buy it if you already run a successful digital-product business and are looking for highly advanced strategies.
And if £47 is money you genuinely cannot afford to lose, I would hesitate. Training can shorten the learning curve, but buying a course never guarantees a financial return.
Very good value for the right person at £47
You are getting the licensed original training from Stas Prokofiev, which he previously sold for £997 and currently offers in his own version for £497. But that isn't the main reason I'm comfortable recommending my edition.
The central idea makes sense: take knowledge you already have, find the people for whom it could be useful, identify a specific problem you can help solve, create the simplest useful product that delivers that help, then test whether people actually want it.
AI makes several parts of that process considerably easier. It doesn't remove the need for judgement, prove demand or guarantee sales. But it gives ordinary people useful capabilities that previously required considerably more time, technical knowledge or money.
The 7-day Online Skills Academy offer
For the next seven days, through 21 September 2026, the enhanced Online Skills Academy edition is available for £47.
That includes the licensed training plus the transcripts, supporting articles and complementary resources I've added.
Don't buy it simply because it is considerably cheaper than the price Stas has charged for his version. Buy it if you're prepared to choose an idea, work through the process and actually create something.
Reviewed first. Recommended second.
In this particular case, I've gone one stage further: reviewed, licensed, enhanced, and now made available through Online Skills Academy.
Start by discovering what you could create
The Knowledge Product Finder helps you uncover realistic digital-product opportunities from knowledge and experience you already have. Use the Custom GPT or the four free prompts before choosing what to build.
Use Knowledge Product Finder →